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Issue Date
Title
Author(s)
2016
Estrategias de contenido con famosos en marcas dirigidas a público adolescente
Castello-Martinez, Araceli
;
Pino Romero, Cristina del
;
Tur-Viñes, Victoria
28-Jul-2017
Branded webserie como estrategia comunicativa. Estudio de caso de #EncuentraTuLugar
Segarra-Saavedra, Jesús
;
Tur-Viñes, Victoria
;
Pino Romero, Cristina del
3-May-2023
La comunicación persuasiva y los propósitos sociales de las marcas: realidades y retos en el diseño de estrategias creativas
Castello-Martinez, Araceli
;
Monserrat-Gauchi, Juan
;
Brigas, Joaquim
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Author
2
Castello-Martinez, Araceli
2
Pino Romero, Cristina del
2
Tur-Viñes, Victoria
1
Brigas, Joaquim
1
Monserrat-Gauchi, Juan
.
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Advertising
2
Branded content
2
Comunicación
1
Adolescentes
1
Advertising strategies
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Date issued
1
2023
1
2017
1
2016
Document type
3
Article
Center, unit or service
3
Universidad de Alicante. Departam...