Green ambidexterity innovation as the cornerstone of sustainable performance: Evidence from the Spanish wine industry

Abstract

This research focuses on analyzing the impact of the Green Ambidexterity Innovation (GAI) on the Sustainable Performance (SP) of Spanish wineries, as well as the antecedent role of the Green Human Capital (GHC) and Green Supply Chain Management (GSCM) on the said variables. To achieve the research objective pursued, the study proposes a conceptual model based on previous studies, which is tested using structural equations (PLS-SEM). The research results reveal the existence of a positive and significant relationship between the development of GAI and SP of Spanish wineries, as well as the partial mediation of GAI in the GHC-SP and GSCM-SP linkages. The originality of the study derives from its pioneering nature, as the research enters unexplored terrain by investigating the role of GHC and GSCM as antecedent variables of GAI and SP, there being no previous research, to the authors' knowledge, that has ventured in this direction.