Thoughts on Spanish urban tourism in a post-pandemic reality: challenges and guidelines for a more balanced future

Abstract

Purpose – This study aims to identify the challenges faced by urban destinations in Spain in the current transitional stage towards a new reality of tourism, caused by the outbreak of COVID-19 and the ongoing global changes in the tourism industry. Design/methodology/approach – An extensive literature review and an analysis of current debates were conducted to identify the different factors that have influenced the recent tourism phenomenon and the development of destinations on a global, regional-national and local-urban scale. Findings – Four main challenges are identified, including the new mobility patterns of the population; information and communication technologies and the digitalisation process in urban and tourism management; sustainability, as a factor of the competitiveness, stability and viability of urban destinations; and governance in urban destinations. Originality/value – The study’s findings provide valuable insights for urban destination managers to make informed decisions and adapt to the new reality of tourism.