Gen Y: Emotions and Functions of Smartphone Use for Tourist Purposes
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Título: | Gen Y: Emotions and Functions of Smartphone Use for Tourist Purposes |
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Autor/es: | Martínez-Sala, Alba-María | Campillo-Alhama, Concepción | Ramos-Soler, Irene |
Grupo/s de investigación o GITE: | Marketing Experiencial, Eventos y Comunicación Integrada (MAE-CO) | Envejecimiento y Comunicación (AgeCOM) |
Centro, Departamento o Servicio: | Universidad de Alicante. Departamento de Comunicación y Psicología Social |
Palabras clave: | Generation Y | Smartphone | Nomophobia | Tourism | Tourist experience |
Área/s de conocimiento: | Comunicación Audiovisual y Publicidad |
Fecha de publicación: | 17-oct-2020 |
Editor: | IntechOpen |
Cita bibliográfica: | Alba-María Martínez-Sala, Concepción Campillo-Alhama and Irene Ramos-Soler (October 17th 2020). Gen Y: Emotions and Functions of Smartphone Use for Tourist Purposes [Online First], IntechOpen, DOI: 10.5772/intechopen.94245. Available from: https://www.intechopen.com/online-first/gen-y-emotions-and-functions-of-smartphone-use-for-tourist-purposes |
Resumen: | Smartphones have revolutionized the tourism industry due to their ability to create and improve the tourist experience, mostly among young users, especially those belonging to the Generation Y (Gen Y). Millennials, as the Generation Y is often referred to, stand out for their ability to travel more frequently and for longer periods, as well as for their often-addictive use of smartphones. Despite nomophobia is not a recent phenomenon, there are few research works on information and communication technologies and tourism that address the effects of smartphone use on the tourist experience. The objective of this exploratory study is to describe the feelings Gen Y experiences as a result of use smartphones during their travels, their tourism functionality, and the relationship between the two. The study is based on the application of an online survey to a representative sample. The results confirm the problems associated with smartphone use, especially among young people (16–19) and the existence of a correlation between smartphone use for tourist purposes and a positive travel experience. It has confirmed that they experience negative feelings and emotions. The study presents crucial information that destination marketing organizations can use to successfully integrate smartphones into their digital marketing and communication strategies. |
URI: | http://hdl.handle.net/10045/109841 |
DOI: | 10.5772/intechopen.94245 |
Idioma: | eng |
Tipo: | info:eu-repo/semantics/bookPart |
Derechos: | © 2020 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. |
Revisión científica: | si |
Versión del editor: | https://doi.org/10.5772/intechopen.94245 |
Aparece en las colecciones: | INV - MAE-CO - Capítulos de Libros INV - AgeCOM - Capítulos de Libros |
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Martinez-Sala_etal_2020_Gen-Y.pdf | 400,86 kB | Adobe PDF | Abrir Vista previa | |
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