Buscar por Autor Ribeiro-Cardoso, Paulo
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Acceso | Vista previa | Fecha de publicación | Título | Autor/es |
---|---|---|---|---|
2016 | Fashion opinion leadership, innovativeness and attitude toward advertising among Portuguese consumers | Ribeiro-Cardoso, Paulo; Teixeira, Sandrina; Santos, Ana-Luisa | ||
20-jul-2012 | What makes an ad enjoyable? Analysing advertising appeals as viewed by Portuguese consumers | Freitas, Elsa-Simões-Lucas; Ribeiro-Cardoso, Paulo |